What is Pay Per Click advertising (PPC)?
PPC ads are the sponsored ads you see at the top and side of Google’s results. They are located above the organic results. PPC ads are a quick way to appear on Google while our SEO efforts are being performed(it takes time for Google to like your site-hence the 6-month minimum retainer). You only pay when someone clicks the ad that takes them to your website and you control how much you will pay per click. If the keywords we want to monetize are not competitive you can pay as little as 20 cents per click. For more competitive keywords, you can pay two or three dollars per click so you have to decide…what is a new customer worth to you?