What is Search engine optimization (SEO)?
SEO is the practice of optimizing a website by improving the internal and external aspects in order to increase traffic to your site from search engines. Page One SEO takes a broad and general approach in practicing SEO. Optimizing a web site for search engines like Google requires looking at hundreds of unique elements on †and off site. So, in short, SEO is me pushing your website to the top of Google so when potential customers are searching for what you do Ė they find you!
Why do you need SEO?
Because phone books are DEAD. Because you want more customers. Because when potential customers are looking for what you do, statistics say they go to Google to find you. See SEO search statistics and search engine market share that will blow youíre your mind. 86% of web traffic is driven by the major search engines i.e. Google, Bing, and Yahoo.
If your website canít be found by the search engines, you donít exist. You might as well not have a website because no one will be able to find you. That means the thousands of local customers searching every month trying to find you, will instead find your competitor(if they have done their SEO). †Whether your site provides content, goods, information, or services, search engines are the only method of navigation for Internet users.
Search engine robots have a difficult crawling your website if it is messy and full of coding errors. Google will not rank your website high if it doesnít like what it sees. This is where our SEO efforts are so crucial. 80% of users donít go past the first page of Google. Again, if you arenít page one, you donít exist. And 89% percent of people use Google to find what they are looking for- not phone books.
Why SEO works.
Search keywords, the words a user types in order to find what you do (i.e. Tuscaloosa chiropractors), are worth a fortune. Itís hard to imagine that words a person types on a computer can be of value to you, but they are the modern day equivalent of someone flipping through the yellow pages to find your full page ad! These searches end in sales for you. Investing in SEO will provide an exceptional rate of return. Drop one or two print ads or your Yellow pages ad(do this now!) and divert that money to SEO and your return on investment will skyrocket.